This post is about The Calorie Myth by Jonathan Bailor.
Although I have yet to read the book I have been given some excerpts from The Calorie Myth. I have posted one of them below. I have also watched video interviews with Jonathan Bailor and I think that he is on to something. Check it out.
…The final myth complicating our lives and destroying our health is the
idea that calories are the most important consideration in our food choices, so we can eat anything we’d like as long as we’re careful to analyze food labels for serving sizes and calories. So here is our third Calorie Myth:
Calorie Myth #3: All Foods Are Fine in Moderation
Most diets suggest that we can eat whatever we want and be fine as long as we monitor our portion sizes and don’t eat too many calories. But as we’ve discussed, calories are not all that matter. What comes along with calories can disrupt our fundamental biology for generations. So why do we hear so much about calories and eating “everything” in moderation? One reason is that many of the institutions perpetuating this myth are funded by companies that produce processed foods. These institutions can keep their corporate benefactors happy and appear reasonable by preaching a message of moderation. (The “foods” aren’t bad—your willpower is! It’s your “personal responsibility” to resist them!) Now anyone can sell anything and everyone is happy—except for the consumers whose biology is being broken
Why Hormones Matter More than Moderation
When we are told to focus on calories and moderation instead of food and biology, “healthy” quickly becomes a highly relative term. For example, a popular fast food chain celebrates the health benefits of its offerings that contain less than 400 calories. Never mind the highfructose corn syrup, refined flour, trans fats, and pink slime in these edible products we collectively refer to as “food,” they’re low calorie and therefore “smart” choices.
We know this is absurd. We know that the nutritional and hormonal impact of calories matters immensely. But we can see why the calorie craze is perpetuated. Want to sell anything and call it healthy? Convince people calories are all that matter. Then mix together the cheapest and most shelf-stable ingredients you can find and call it edible. Finally, shrink the serving size until you can call it low calorie and therefore “healthy.” One-hundred-calorie snack packs for everyone!
Misguided recommendations around moderation are not new. Just a few decades ago we were given a message of smoking in moderation, but then the science linking smoking to addiction and disease became clear. The link between inSANE foods addiction and disease is now clear.
As Yale University’s Kelly Brownell puts it, “By 1964, there was sufficient scientific evidence . . . [but] many years passed and many millions died before decisive action was taken to [turn the tide against smoking].
. . .Repeating this history with food and obesity would be tragic.”
Will a single soda or candy bar every once in a while kill us? Of course not. But neither will a single cigarette every once in a while. The question is what we should be recommending. The message of moderation and calories is rooted in money, not science. Accurate recommendation would revolve around food quality and hormones, not calorie count and moderation…
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